With over 13 years in brand experiential marketing, Demetra has produced nationwide and international events, creating true experiences that have resulted in lasting and impactful cultural moments. With a keen eye for detail and deep understanding of consumer experience, Demetra has worked with top brands, including Capital One, National Geographic, Hulu, American Express, Samsung, Chase, ASICS, Nike and Unilever.  

Demetra has coordinated and led both large and intimate onsite activations, including New York Fashion Week, the Cannes Lions Festival, Essence Festival, ComicCon, the US Open and Advertising Week as well as editor-only sneaker launches, private card member experiences, film screenings, panel discussions and more.  

Born and raised in New York City, Demetra graduated from the Fashion Institute of Technology. When Demetra is not managing client needs or ensuring an innovative consumer experience, she enjoys traveling to historic locations, watching documentaries and dining at delicious plant-based restaurants in the city.