Berlin Cameron helps Kali 'Bring Wellness Full Cycle'

Organic period subscription box service, Kali, is aiming to help women think about their periods as part of their overall health and wellness in a new campaign. The initiative, "Bring Wellness Full Cycle," features women in everyday moments to compare typical wellness activities with period wellness. Some of the ads read: "Sleeps on organic sheets, bleeds on organic tampons" and "Goes extra on wellness that time of the month, and the rest of the month, tbh."