NFT ‘bro culture’ is missing a huge opportunity by excluding women

Earlier this year, my agency Berlin Cameron worked on a non-fungible token (NFT) campaign with Under Armour, along with one of the NBA’s most recognizable players: Steph Curry of the Golden State Warriors. The NFT campaign was designed to commemorate Curry’s breaking of the NBA’s three-point record: we ended up selling 2,974 NFT copies, one for each of the three-point shots he’d made up to that point in his professional career, and we changed the metaverse for good with the introduction of the “first wearable cross-platform metaverse sneaker.”

Working on that campaign sparked my personal interest in NFTs. As I started to dive into the NFT market (and even purchased my first token), I was surprised by how blatantly geared towards men the marketing of NFTs and the metaverse appeared to be.

I also realized that most of the smart, successful women in my life weren’t learning about or investing in NFTs because they either didn’t know where to begin or they were skeptical about the hype. And within my agency, all of the NFT-related projects that we were being asked to think about were being targeted towards men. Maybe it shouldn’t have come as such a shock that the NFT market is dominated by men, both on the supply and demand end of things, considering women have always struggled to find equal footing in the technology and investment industries.