Jennifer DaSilva - "I'm Packing Only Female-Founded Brands."
In June, our President, Jennifer DaSilva decided she would dress head-to-toe in clothing by female founders while chatting with them on panels and networking at events during the Cannes Lions International Festival of Creativity.
Since she started working with female brand founders, she learned that it only goes so far to talk the talk. If she was really going to change the marketplace, then she would have to walk the walk, too. And that means seeking out and buying products from female founders so that our money is literally where our mouths are.