How Brands Can Communicate with Millennials Effectively During COVID-19

With the majority of the country under stay-at-home orders to try to prevent the spread of COVID-19 and millions of Americans out of work, no matter where we are and our current employment situation, we’re all left feeling anxious and uncertain about the future.

We wanted to see how Millennials are weathering this storm—and how they feel like they’re being communicated with during this pandemic. So Berlin Cameron recently partnered with Perksy to ask them how they’re handling all of this.

The answer is, unfortunately, that they’re not doing great. Seventy-five percent of Millennials think the current situation will get worse, with “worried, anxious, bored, and lonely” as the top ways to describe how they feel during this confusing time. They’re missing outdoor activities and hanging out with their friends the most as they try to occupy their days at home.

There’s a small silver lining for brands, though: 43% of Millennials say brands need to step up and help, with a quarter of them said they have the power to be as impactful as the government. That doesn’t necessarily translate to business as usual, though, seeing as half of people think brands should communicate a message about the current pandemic—now, not later.

So, what can brands expect moving forward? Based on the data we collected, I’ve put together some advice for how brands can best communicate with Millennials once we’ve weathered this storm.