BIOS Lighting Takes A Shine To Berlin Cameron

BIOS Lighting is appointing Berlin Cameron (BC) as agency of record following a formal review. Incumbent San Diego-based Jacob Tyler oversaw the business for a little more than a year.

As AOR, BC will be responsible for all creative services, including brand campaigns across digital, social and video, as well as spearhead all efforts across PR and media for the brand. The company calls itself a "circadian lighting technology company" that offers an array of lighting solutions, including the traditional home market and agricultural as well as options for the burgeoning marijuana industry.