“No matter what you do, it’s political.” – Chromat founder Becca McCharen-Tran

(L to R) Jennifer DaSilva, Rebecca Minkoff, Kimberly Jenkins and Becca McCharen-Tran

Women drive 85 percent of consumer decisions and too many brands are still not thinking about females when developing their products. Chromat isn’t one of them. The New York City–based fashion label is leading the charge in the fight for greater equality. “I remember five years ago we always had plus-sized models on the Chromat runways, but we finally launched a curve collection and none of our buyers were interested," ,” said the brand’s founder Becca McCharen-Tran during her appearance at SXSW in Austin, Texas, on International Women’s Day. “Fast-forward and now we have a big plus-size category in Nordstrom. It’s been an exciting ride.” Is part of this quote missing? E.g., “Fast-forward a few years…”