Another week has passed with federal workers and the nation suffering through the government shutdown. While there has been little progress in Washington, we have seen a range of companies step up to provide support during this trying time.
Their efforts are taking many forms, and with mixed results. Today’s consumers value purpose-driven brands, so it’s crucial that marketers don’t just express their views, but that they do so in authentic, relevant and impactful ways. It’s a worthwhile cause to stand up for the shutdown but it’s also important that brands understand that not every method is created equal. The following is a breakdown of how brands are stepping up during the shutdown to create impact, what works and what doesn’t.