Oct 28, 2020 - She4All: Reinvention & Resilience

The number of entrepreneurs that are starting their businesses after the age of 40 is growing, often out of necessity, lifestyle change and ageism in corporate America. COVID-19 has been a test of reinvention and resilience for many small businesses. From launching new product lines to pivoting business models, founders around the US have been reinventing, pivoting, and hustling to keep their companies afloat. 

She4All: Reinvention & Resilience aims to change that and bring more visibility to entrepreneurs who are 40+, celebrate these women and support their journeys. In recognition of Women’s Small Business Month, LLShe and Luminary, along with our prize partners, are supporting women-founders who are 40+ amidst a pandemic. We are seeking women founders who are at least one year into their entrepreneurial journey. 

Five finalists will compete virtually on October 28th by giving their best business pitches to our panel of influential leaders. First and second place winners will receive prizes to help support their businesses as they grow. 

More than half of the companies on the 2009 Fortune 500 were launched during a recession or economic downturn. Some of tomorrow’s brightest companies are just getting started… Is yours one of them?