ALL INTEGRATED BRANDING BCXP LLSHE

This year, for Wild Turkey’s annual ‘giving back’ initiative in the US, we helped the brand celebrate and give back to others who, despite challenging times over the past year, followed their instincts — channeling the uncompromising spirit of Wild Turkey and Wild Turkey’s Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry.

The toy brand L.O.L Surprise! turned to Berlin Cameron to create their first ever campaign targeting parents, with the goal of showing how their creative line of dolls helps spark imagination and inspiration in children.

Tiffany & Co. came to us with the challenge to extend their iconic ‘About Love’ campaign across North America.

Under Armour tasked us to celebrate the moment that Stephen Curry changed the basketball game for good with his 3 point world record, we decided to change the metaverse for good with the first ever metaverse wearable.

Hydrafacial is known for their signature thirty minute, three-step process. To build on this experience and raise brand awareness, we developed the concept and design for the Hydrafacial #Glowvolution tour.

As part of Ford’s launch of their new electric Mustang Mach E, our team created the #ShowSomeMuscle challenge asking women to share the many ways that they are strong and nominating their friends to do the same.

In order to bring awareness to this SHE-cession with the goal of turning it into a SHE-covery, we partnered with No7 and VMLYR to empower women in creating the Unstoppable Together movement.

New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. To rebrand, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.

Sometimes, to appreciate a brand (or bourbon in this case) you just need to know it better. This led us to the foundation of the “Now You Know” campaign­

For Wild Turkey’s “With Thanks” annual global initiative, we created a social campaign around giving back to Local Legends – those who’ve supported their communities with unwavering conviction through 2020’s challenging times.

As new information emerges and regulations loosen up amidst the COVID-19 pandemic, some stores might get less stringent — but not Walgreens. We partnered with the retailer to let customers know that safety has always been — and will continue to be — Walgreens’s number one priority.

With bars and restaurants closed, Wild Turkey had to create innovative virtual ways for audiences to engage with the brand. While production has been challenging due to the shutdown, we produced live sessions and a full calendar of video and static content to give everyone “Bold Nights In” throughout the pandemic.

For the first time, we’re seeing students graduating without ceremonies. This world of delayed or virtual graduations is the new reality, but as students deal with their uncertainties about the future and lost events, their families are committed to make the moments meaningful with balloons, yard signs and even drive-by celebrations.

Society Nine founder, Lynn Le found that the only available boxing gear for women was male gear, just “shrinked and pinked,” so she created a line specifically made for women’s bodies. When the brand wanted help launching their newest product—the Eos High Top—a crossover shoe—we wanted to come up with a campaign as bold as the product.

33% of American adults are at risk for kidney disease. That’s a huge number and most people aren’t even aware of the risk factors. We partnered with the National Kidney Foundation to launch our campaign, “Are You The 33%?,” to spread awareness and get people to take the Kidney Risk Quiz, the central platform for the initiative.

Everyone needs deodorant but not everyone wants to use artificial scents. To answer this need, Secret created a new line of premium products–Secret with Essential Oils which we helped launch with a concept called “women who work it.”

Bios is a transformative biological lighting company that brings the natural brilliance of the outdoors inside. Developed by NASA scientists, this innovative company harnesses light for where it’s most needed—human health, plant growth and beyond.

When the one and only Oprah wanted to head out on a national nine-city tour with Weight Watchers, Berlin Cameron helped make it happen. Oprah’s 2020 Vision Tour: Your Life in Focus, kicked off in Ft. Lauderdale on January 4th and wrapped in Denver on March 7th, bringing communities of people together through a series of self-reflections and high energy days of wellness.

AIG needed help showcasing their first-ever title sponsorship of the 2019 Women’s British Open, so we created a campaign that highlights the sheer strength that AIG brings to the table by being an ally to their clients and to women on—and off—the course.

Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.

Reframing luxury from object to experience and from “horsepower” to the power to amaze.

As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”

Raising awareness for Discovery Channel’s 30th Anniversary of Shark Week and doing our bit to protect shark habitats.

At a cultural moment of inflection in the empowerment of women, we showed how building the next generation of young female leaders isn’t just a ‘women’s issue’, it’s a human’s issue because we all benefit when girls rise and lead.

Kidney Disease affects 30 million Americans and yet, is one of the most neglected conditions. So we helped National Kidney Foundation spread awareness.

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Mashing up 90s tech culture with today’s digital spirit to promote the National Geographic Channel’s Valley of the Boom.

VitaminWater was a runaway, but niche success. With big ambitions, our idea was to change its image from “health drink” to an alternative to “big soda.” To do that, we challenged people not to just try something different but to be different and celebrate it.

Tapping into the power and influence of female leadership to create a contemporary launch platform for Hulu’s new show, The First.