Tiffany & Co: About Love & Landmarks of Love
Tiffany & Co. came to us with the challenge to extend their iconic ‘About Love’ campaign across North America. Our team leveraged urban architecture to create canvases on both coasts to celebrate Tiffany and screen hero video content featuring superstar talent and the priceless Tiffany Yellow Diamond.
We took over Miami during Art Basel, lighting the city in iconic Tiffany Blue. We transformed the Miami Tower, Paramount World Center, the Carlyle Hotel, Cardozo Hotel and the beautiful Fontainbleau into glowing beacons for Tiffany. At the Fontainbleau we lit the building Tiffany Blue and also projected the campaign video on the facade, accompanied by a live orchestra playing Moon River. We then crossed the country to The Academy Museum in LA to create additional impact and social content again with Tiffany Blue lighting, video projection and live orchestra.
We took a similar approach to the Tiffany & Co. campaign for Valentine’s Day 2022 as part of their “Blue is the Color of Love” campaign. We identified landmarks across North America that had an authentic tie to love and illuminated them in Tiffany Blue. Our Landmarks of Love included the Empire State Building and Rockefeller Center in New York, Santa Monica Pier in Los Angeles, and the Vancouver Art Gallery and Robson Rink in Canada.
