When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens were sold in a matter of minutes, and now – even as the NFT industry reels during the ongoing “crypto winter” – the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.

Let’s shape the metaverse into a place where brands provide utility and value, rather than worrying about the trading value of a jpeg.

Beekman 1802, an LGBTQ+ owned skincare company that offers goat milk skincare products, is using social media influencers and Google ads on YouTube to promote products. Our strategist, Paige Raiczyk, shared her thoughts on how their video strategy relates and resonates with their customers.

Everyone is tired right now. Like, really tired. Anxiety and stress levels are skyrocketing due to disruptions wrought by the pandemic, and the World Health Organization has even entered burnout into its classification of diseases.

As bandwidth limitations crumble, the metaverse is becoming accessible to huge numbers of people. But utility remains a major question mark. It will be largely up to brands to determine what the metaverse is going to look like — and how people will interact with it. Here’s why brands should start viewing the metaverse as an opportunity for limitless innovation.

In recent months, marketers have seemed to be more and more bullish on the metaverse.

The Super Bowl held viewer interest throughout--which is a good thing for advertisers who paid up to $7 million for a :30 time slot.

Stephen Curry of the Golden State Warriors made history last Tuesday evening when he sunk his 2974th 3-pointer. The lifetime 3-point record is now his, and to celebrate, Under Armour is “Changing the Game for Good” with a limited edition charitable NFT drop. That’s where Gala Games comes in.

The world’s first cross-platform metaverse sneaker with true in-game functionality.

A new study has shown the inherent advantage male parents have during remote work. 41% of mothers stated that they had taken on more responsibilities at home.