How LGBTQ+ owned skincare company Beekman 1802 is using Google ads to promote products

Aside from digital video spots on YouTube, the brand also occasionally does live videos, both for shopping and for educational purposes, to reach more people. These segments have featured the founders and their products to showcase the company’s products. According to Kilmer-Purcell, 80% of all the video content they create is done in-house with its own team.

“What I love about Beekman 1802’s video strategy is that the founders themselves play an active role in producing content. Their marketing approach makes the consumer feel like they know the co-founders Josh and Brent — like they are two best friends who are sharing their personal skincare tips to another friend over happy hour,” said Paige Raiczyk, social media strategist at a full-service, boutique creative agency, Berlin Cameron.