Moms Are Beyond Tired — They’re Facing an ‘Exhaustion Gap’

Between March 2020 and February 2021, the amount of unpaid labor performed by women increased a startling 153%. Managing remote schooling, caregiving during a public health crisis, job demands—these are just some of the factors that have contributed to an unprecedented “exhaustion gap” for mothers, characterized by extreme fatigue, feeling overwhelmed, and the boredom that results from never having a chance to recharge.

“Women are putting themselves last,”

explains Jennifer DaSilva, president of Berlin Cameron, the creative agency that spearheaded a new study called Exploring the Exhaustion Gap, and it’s taking a toll.