Robin Potash, Managing Director, BCXP
As Managing Director for BCXP, Robin oversees Berlin Cameron’s experiential division where she helps the team deliver impressive activations; including projects for Capital One, Weight Watchers, truTV, Discovery Channel and National Geographic Channel as well as all Berlin Cameron and Girl Brands Do It Better events.
After graduating from the University of Michigan, Robin got her start in media at Y&R, another WPP company. From Y&R she moved on to Sony’s Venture Capital Group, where she advised portfolio companies in different growth stages by developing and implementing branding efforts, marketing strategies and advertising campaigns. Robin later founded TrashTalk, which would become AWESTRUCK Marketing Group, and led the experiential agency toward continued growth for 14 years. As President, Robin oversaw the agency’s sales and operations teams in New York and Los Angeles, handling everything from client management to project execution.
In her free time, Robin can be found watching Michigan football, riding her Peloton, playing golf with her husband or spending time with their two daughters.